20 tips to help you become a Professional Photographer
Are you looking to become a professional photographer? If so, I hope that this article helps; it features things I learned through trial and error, and here's hoping that by reading this, it means you'll get fewer errors and you can fast-track the process of turning your hobby into a business and make money from your camera and talent.
Business Training for Photographers
I've been a professional photographer since 2010 and am always happy to pass on tips for those wishing to set up a photography business. I've trained quite a few photographers over the years and have gotten feedback that tips like these can help save time and money, so here goes.
I've also included a few links to my favourite software programs that make the job of being a photographer so much easier. A note that some are affiliate links, so I may get a little commission if you buy as a result, although where possible, I've set up a discount or free trial for you to also benefit from.
Business Start-up Tips for Photographers
Find your style - ideally, your style will be what people want, but it is not readily achievable by the general public. Your style may be achieved through posing, creative use of light, exposure, or editing.
Consistency - try to keep to a signature style with a consistent approach across all your work.
Build a portfolio - even if you have to do free shoots initially as you get started, you must build a portfolio of the type of pictures you want to create for paying clients.
Decide what type of photographer you want to be - landscape, portrait, wedding, boudoir, commercial, architecture, event, pet photographer... the list is endless; what do you want to do (and not do?)
Feel free to mix up different types of photography. If a client books you to photograph their business, they may also want you to photograph their pet. Keep a focus, but don't turn away business.
If you want to be a wedding photographer, connect with one outside your target area and help them for free. You can be a second shooter to help build a portfolio.
Use Light Blue Software to run your business. I would only struggle with this fantastic system, which has been a massive help for the administration of my business. Try Lightblue for free for 6 months with this link.
Create a brand - dive into Fiverr for an affordable brand identity with logo and colours.
Create a website - I can help here through my marketing business, and if you quote STARTMEUP, I'll give you 20% off design and first-year hosting! Get in touch here.
Think carefully about the words you use to promote your photography business; just like your portfolio, they must be well thought out and consistent throughout your marketing.
As you start, try to get PR from local magazines and newspapers. Tell the story of yourself, why you are starting up, and what you will be offering in the area.
Create a price list that doesn't undervalue your work and expertise. Leave some room to offer occasional sales or friends and family discounts.
Be famous in your local area, get to know people, make good contacts, and be generous with your time.
Don't be mean, but also don't give free photography, as you won't be able to sustain your business!
Nominate a charity each year to support through photography or donations. Picking one will help you as you can't help every local charity!
Present client work through a professional proofing system such as Shoot Proof (which I use)
Think carefully about which equipment to purchase; be wary of overspending - something photographers can be guilty of, as we love our kit.
Know your equipment inside out, and always continue learning through YouTube videos, other photographers, books, and courses.
Get business support, contact your local Business Gateway office, and speak to an advisor; they may even be able to point you in the direction of a grant. I also highly recommend the Federation of Small Businesses; signing up with them for legal advice, access to contract templates, networking, and more is highly valuable.
Do the business thing well, be professional, keep accounts up to date, and remember to put money by for tax.
And finally...
Love your Photography Work
Do what you love, enjoy your job, and shape the business into one that allows you to make a good living and one that fulfills you. Most importantly, bring joy to the lives of your clients, give them photographs that capture a moment, and provide real value to them.
You need to be great with people, whether or not they are in front of your camera. You're providing a very personal experience, and they need to be comfortable with you.
Can I help you start your photography business?
Wherever you are in the world, I can provide bespoke support, help, and mentoring. Do get in touch for an informal chat if you are thinking about becoming a professional photographer. Just fill in the form below to connect, or use the chat button.
About Paul
Paul Saunders, a professional photographer, is based in Loch Lomond & The Trossachs National Park, photographing weddings, families and businesses throughout Scotland. He also runs popular short photography training courses.
